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The Informed Investor began publishing from offices at 13 Nottingham Place, London, W1 ( See Picture  ) in 1972. It started as a printed publication for Drummond & Co offering Investments and Insurance. Long before today's regime in regards commissions Drummond & Co pioneered discount  selling of  Linked Insurance and Unit trusts- splitting the commissions with the purchaser. Many in the Industry condemned this and many leasing Insurance Groups refused to take their business. Most of those companies have gone out of business today & Drummond & Co are recognised as the Company that led the way. Today 38 years later Drummond & Co still lead the field in Financial Innovations and have advised both the public and professionals. As Financial Commentators the Informed Investor have, over the years, Informed Investors about dangerous offers and Financial mis-doings sometimes years before the scandals broke. This we continue to do through our many websites. In 2009 over 79 million visits were made to our pages and over 40 million so far in 2010.